What is Search Engine Marketing ?
Search Engine Marketing (SEM) is an online advertising platform developed by Search Engines, Marketers or Advertisers can advertise their Business, content and products by Paying to the Search Engines Advertising Platforms. We can advertise campaigns in the form of Search Campaigns, Display Campaigns, Video Campaigns, Shopping Campaigns, Re marketing Campaigns, Call only ads on the Internet.
There are some Search Engines that introduced their advertising platforms such as Google, Bing etc..,
Google Ads/ Google Adwords:
Google is the most popular among all Search Engines so Google ads or Google Ad words is the most popular Advertising platform by Google.
1. It is the Advertising platform introduced by Google for the Advertisers or marketers to advertise their ads on Google Advertising Platforms.
2. This platform work on impressions and clicks basis.
3. When your Ads displays to the users for 1.000 times, or gets one click you have to pay some money to the Google ads platform. this service is focus on Keyword based target.
How does Google Ads works ?:
Google Ads works focusing on keywords, each keyword that appears on the Google’s SERP’s holds some cost. Mainly Google Ads will work on the factors of Quality Score and Add rank.
1. Quality Score will be given to your Ads by Google Ads depending on the relevancy of Ad Group, relevancy of keywords, relevancy of Ad and relevancy of landing page for what the user searches in search bar.
2. if your Ad get good quality score and Ad rank, then your ads will trigger on top of the search engines results pages for low cost per click.
Why Google Ads?
Usually Adwords was introduced by Google with the purpose of showing ad results of the advertisers on the Google Search Engine quickly unlike in seo.
In SEO it will take long time to get rank and display in search results but in Google ads it will display ads instantly results after you set up your Google Adwords and create your Ad.
Types of Google Ads/ Campaigns
Google introduced mainly 6 types of Ads for Advertisers to promote their business on the internet.
Apart from these ads, there are some more additional Ads available on Google Ad words to enhance your ads.
All Google Ads works on the basis of impressions and Clicks, when a ad get 1,000 views from the users, it will consider as one click. On each click the amount of the keyword of the ads holds , will be paid to Google advertising platform.
To run your ads on the Google ads platform, you have Sign up into the Google Ad words (Google Ads) and
After you signed up into the Google ads, you have to select campaign goal and select the campaign type and start creating your first ad.
1.Search Campaigns will be displayed on the search engines results pages on top of the organic results.
2. Only 3 Ads will be displayed.
3. When a user clicks on the Ad, the cost per of that keyword have to be paid by the advertiser.
1. Display Ads will displayed in form of images on Google Ad sense approved websites.
2. These ads are also work on the basis of impressions and clicks.
3. 1,000 impressions = 1 click
4. We can target on which websites our ad can be targeted.
1. Google Shopping Campaigns are display in the search results pages, with product images, descriptions, price and offers.
2. These ads display on the top of the pages beside the search ads.
1. Video Campaigns will display in the videos on the video search platforms.
2. Google will display video ads on you tube and Facebook videos.
3. There are different types of video ads display on the you tube such as Skippable in-stream ads, Non-skippable in-stream ads, Video discovery ads,Bumper ads, Outstream ads, story telling ads etc..,
4. Video ads also will work on the basis of the views and click, 1,000 views consider as one click. Per one click advertiser has to pay some amount to the advertising platform.
Youtube Skippable Ads
Bumper Ada in Youtube
Universal Apps Campaigns:
1. In this Campaign, we promote our apps to get installs on Google Search Results.
2. To create App install campaign, we must need account in Google play store and we should keep our apps there.
Adwords Express Campaigns:
1. Ad word Express Campaign used to create ad of our local business, we can create ads for our Google my business page and display in the SERP”s of the Google.
2.Before we start to Campaign ensure whether you have Google My Business Page or not.
1. In Dynamic Ads, we need not to optimize keywords and titles to the ads, Campaign will take itself takes Dynamically from our website.
3. When users search using a keywords in the search bar, your ads will be automatically display if it has those keywords in your content.
3. These Dynamic campaigns will be used most for e-commerce websites.
1. Re- Marketing Ads are useful to target the users multiple times once they visited your ads.
2. To create Re marketing ads you need landing page and thank you page to attach to your ads.
3. You have integrate re marketing code in your landing page, when a user landed on your landing page, he will be followed by your ads.